The Carmen Detroit Opera House: A Hub for Young Professionals and the Arts

In an effort to create a deeper connection between young professionals and the Michigan Opera Theatre (MOT), Public Relations Coordinator Rebekah Johnson developed the Access program in 2008. The program offers single tickets at a reduced cost, specifically designed for individuals aged 18-45, with the goal of shedding preconceived notions about who attends events produced by the MOT.

The Carmen Detroit Opera House has played host to numerous performances under the Access program, including sold-out events featuring 'Alvin Ailey American Dance Theater' and 'Carmen.' The hope is that these programs will not only attract new audiences but also create a sense of community among young professionals.

To further foster this connection, Johnson included post-show cocktail receptions where young professionals can mingle with their peers, artists, and even David DiChiera, the founding general manager of the MOT. This opportunity to network and socialize has proven to be a huge success, with many attendees returning for future events.

However, it's not just about creating a sense of community among young professionals. The Access program aims to increase awareness among students and young professionals about the Michigan Opera Theatre and its productions. For years, the annual BravoBravo fundraising gala has drawn in large crowds of young professionals, but many only attend once before losing interest.

Johnson believes that there are greater opportunities to make a difference in the Detroit arts scene than in other cities. It's an area that feels like a close-knit family, and she hopes that the Access program will continue to bring people together for years to come.

The Carmen Detroit Opera House has proven itself to be a hub for young professionals and the arts, offering a unique experience that combines entertainment with community building. The Access program is just one example of how the MOT is working to attract new audiences and create a lasting impact on the city's cultural scene.

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